Rebel gives people who care a chance to make a difference in the world. It makes them a many-faceted, broadly-orientated company that they feel they can be proud of.
There were just ten of them when they started out on July 1, 2002. Having learnt the ropes at a well-established Rotterdam consultancy firm, they decided to go their own way. Their mission: to contribute to positive change in the world. They could not think of a better way to achieve this than to position theirselves at the interface of public and private initiative where public interest and private entrepreneurship meet. They did not want to watch from the sidelines but realise change through personal investment as well as advisory support.
They have grown with every new project, never losing sight of the need to deliver tailor made service. When they spot an opportunity for change they set up a new business, a partnership based on a relationship of trust with the initiating entrepreneur. Anyone with an interesting idea and the courage to commit his or her future to a new venture will find a willing partner in Rebel.
Trust has been the mainstay of their relationship with partners from the start. Their way of working is informal and non-hierarchical. They don’t like red tape. They don’t like structure for the sake of it – a structure should help, not hinder. They realise that this can cause friction. Of course they’re not infallible and often they seem to be on a quest for a holy grail. But they haven’t had to adapt their vision yet.