Dr. Bronner’s and its sister company Serendipalm in Ghana opened the world’s first certified organic and fair trade palm oil production facility in 2009. The reason? After unsuccessfully searching for sources of organic and fair trade palm oil, Dr. Bronner’s decided to build its own project in Ghana.
Serendipalm is a member of Dr. Bronner’s Serendi family of smallholder farmer projects. Dr. Bronner’s started these projects in 2005, with the goal of ensuring a supply of raw materials for its products that came from verifiably fair and sustainable sources—and to show other companies that “it can be done.” All Serendi projects purchase their raw materials from smallholder organic farmers instead of from large plantations.
The “Serendi” in the company name is derived from the word “serendipity,” which means “finding something valuable or delightful when you are not looking for it”—a motto that applies to all Serendi projects.See more