They are experts in the use of the canvas of business model devised by the reference of the strategic consultancy Alexander Osterwalder. They conceptualize the business model of the company, providing a simple and visual description of how the organization creates, delivers and captures value.
The canvas allows to visualize the keys of the business model, so it is an ideal tool to manage the company's transformation processes that allow finding new markets in which to be more competitive, develop new products or services with a differential value with respect to the of the competition or understand what changes are necessary in its structure to take advantage of new opportunities.
The central segment of the canvas designed by Alexander Osterwalder to visualize the keys of the business model of the company focuses on identifying its value proposition. That is, the benefits that a customer can expect from the company's products or services.
The identification of such a strategic element may require its own methodology. The Value Proposition Canvas allows to clarify the value proposal based on the connection between the products and services, the gains and pains that they imply and the behavior of the clients with respect to these products and services.