Smartfish, Valor Rescue, AC
The concept of SmartFish Rescue de Valor, AC, was born around 2010 thanks to the work of its founder in artisanal fisheries, in projects that sought to reduce bycatch.
The fishery resources of Mexico are used sustainably and for the benefit of all actors in the value chain.
Boost national supply and demand for environmentally sustainable and socially responsible artisanal fishery products.
On the supply side, they advise organized fishermen to optimize their fishing, processing and marketing practices and thus rescue the value of their catches.
To encourage demand, they guide buyers of fish and shellfish to develop and implement policies for the supply of endorsed and sustainable fishery products.