The Behavioural Insights Team exists to improve people’s lives and communities. They work in partnership with governments, local authorities, businesses and charities, often using simple changes to tackle major policy problems.
The Team has grown from a seven-person unit at the heart of the UK government to a global social purpose company with offices around the world. Their work spanned 31 countries in the last year alone.
Their mission remains the same. They generate and apply behavioural insights to inform policy, improve public services and deliver results for citizens and society.