Founded in 2011, the Fair Food Standards Council (FFSC) oversees implementation of the Fair Food Program, a unique farmworker- and consumer-driven initiative consisting of:
A wage increase supported by a price premium paid by corporate purchasers of Florida tomatoes; and
Human-rights-based Code of Conduct, applicable throughout the Florida tomato industry.
The price premium and the Code of Conduct, which were developed by tomato workers, growers, and corporate buyers, form the foundation for a new model of social accountability.
The Fair Food Program emerged from the Coalition of Immokalee Workers’
(CIW) successful Campaign for Fair Food, a campaign to affirm the human rights of tomato workers and improve the conditions under which they labor. In 2015, the FFP expanded to the summer operations of Florida-based growers in Georgia, North Carolina, South Carolina, Virginia, Maryland and New Jersey as well as to pepper and strawberry farms in Florida.