Their vision is of a confident, robust and sustainable agricultural and rural community which is universally appreciated for its vital contribution to their British way of life and fit to support future generations.
They are passionate about the countryside. Established by HRH The Prince of Wales in 2010, The Prince’s Countryside Fund exists to improve the prospects of family farm businesses and the quality of rural life. Through their partnerships and events such as National Countryside Week they celebrate and promote the value of the countryside.
The British countryside is a huge natural asset and its contribution to their everyday life cannot be underestimated. To help ensure its future they:
Provide more than £1.2m in grant funding every year to projects across the UK that help to provide a secure future for the countryside.
Lead their own projects, such as The Prince’s Farm Resilience Programme.
Commission research into issues affecting farming families and rural communities.
Are an advocate for the countryside and bring together individuals and businesses to help them tackle current challenges.
Help communities in crisis through our Emergency Fund.
The Prince’s Countryside Fund relies on the income they generate through their corporate partnerships, logo licensing, events and donations. They are grateful for the generosity of all those that support them.