Toyota Malawi Limited story begins with a taxi ride in Japan. In 1963 a couple from Nyasaland, Derek and Jean Fried travelled on a business trip to Japan. Searching for the right type of merchandise meant many cab rides for the entrepreneurial couple and it did not escape their notice that each taxi they took was a Toyota. The couple was impressed by the Toyota and immediately an idea came up of becoming an agent for Toyota vehicles in what was then Nyasaland, now the Republic of Malawi.
The Friends acted quickly approaching Toyota Motor Corporation about their idea of establishing an agency. Toyota Motor Corporation reluctantly though, listened to them and offered to supply them with 5 Toyota Stout pickups, the almost impossible mission of selling them. The Stout it seems was hardly the Hilux of today. It did not take long when the budding agent had sold the first consignment and then went on to sell fifty more in the small space of time.