Truth Aid produces multimedia content about the social barriers to well being and translates research into action. Truth Aid content creates shared value across diverse stakeholders through the use of compelling narratives and ethnographic research while inspiring and empowering communities to affect social change. They work through academic affiliations, grant funded initiatives, and as a fee-for-service consultancy. Truth Aid's multimedia projects have been funded by Independent Television Service (ITVS), The Righteous Persons Foundation, The Robert Wood Johnson Foundation, San Francisco Federation Endowment Fund, and others.
Truth Aid's efforts were born out of the experience of physicians working to prevent and treat HIV/AIDS in the South Bronx. They came to realize that conversations about HIV prevention had to start with love, trust, identity, abuse, and support in order to make safe sex a reality. Their efforts to uncover this missing dialogue led them to create new communication strategies to teach about social barriers to well-being that hinged on interdisciplinary methods.
The two principals, Mehret Mandefro and Lacey Schwartz, met during graduate school at Harvard while studying medicine and law respectively. Early in their careers they realized that the emerging issues in their respective disciplines were converging and required integrated approaches. Their collective efforts to think across boundaries and cultivate innovative solutions to tough problems led to Truth Aid.
TRUTH AID'S WORK
Truth Aid produces creative content and educational programming that challenges the world to think different. Through insight consultancy and social innovation, Truth Aid leverages interdisciplinary thought to amplify the impact individuals and organizations can make in their community.
Their services include:
Media production and consulting: They are available to produce media projects from conception to distribution or can be brought in to consult on specific elements of a project. Truth Aid's media production services include: content design and management, script evaluation, writing film and television proposals/ treatments, copy and script writing, creating and monitoring budgets and schedules, rights acquisitions, fundraising and grant writing, production and post-production management.
Their creative consulting services include: strategic guidance, concept development and pitching, creating and implementing legal business structure, drafting and negotiating legal agreements (development, production, distribution and talent agreements) and all facets of project management.
Outreach: Educational content, programming and audience engagement;
Research and analysis; and
Strategic guidanceSee more