Vitosha Research specializes in marketing, social, political, advertising and media research. After conducting the first independent election and post-election surveys in 1990, Vitosha Research has established itself as one of the leading research agencies in Bulgaria, operating in accordance with the highest world standards.
Vitosha Research has conducted over 300 quantitative national and regional surveys and over 150 qualitative studies. The main methods of conducting the research are: personal interviews, focus group discussions, in-depth interviews, telephone interviews, product tests, content analysis, desk research and more. Services offered include:
customer consultations (defining the problem situation, choosing a research strategy);
design of research designs;
development of research methodology;
preparation of questionnaires, scenarios for group discussions and in-depth interviews;
preparation of sampling methodology;
recruiting participants and moderating group discussions;
data collection, entry and processing;
statistical and logical analysis;
presentation of results.
Today Vitosha Research specializes in several research areas:
marketing and market research
social policy and social evaluation
political and electoral behavior
"hidden" economy, corruption and crime
development of information and communication technologies
evaluation of media audiences and programs
advertising research and more.
Each survey is designed according to the specific needs of the clients. Vitosha Research has established good partnerships and cooperation with international, state and non-governmental institutions and organizations, as well as with large national and foreign companies and media groups. "Clients"See more