Yamaha Music Latin America
Yamaha de México Corporate Profile
Yamaha de México, SA de CV is a subsidiary of the Yamaha Corporation, which was established in Japan in 1887.
Thanks to the great interest of Mexican consumers Nippon Gakki (Now Yamaha Corporation) decides to open the first branch outside of Japan ... Yamaha de México
Rokuro Tago arrived in Mexico in the company of his wife, who sought a way to survive selling combs in the city's Zocalo with good success, later they were able to open a thermometer factory. At that time, his son Tomas Tago Suga was born (a key player in Yamaha's development in Mexico). Mr. Rokuro Tago already with economic stability decides to import motorcycles from Japan under the name of Mexican Motor Corporation
In 1955, Yamaha Japan launched the 125cc YA-1 Red Dragon Fly bike and was constantly receiving orders from a store in Mexico City, in San Antonio Abad (it was Mr. Tago's company). Rokuro Tago decided to send his son Tomas to Japan to learn the process of assembling motorcycles, but 2 years later the young Tago returned without knowing motorcycles but with great interest in the Pianos.
On October 2, 1958 Yamaha de Mexico was formally established thanks to Mr. Rokuro Tago. A year later, the first President of YDM, Mr. Mitsuo Kasahara, arrived directly from Japan. In 1959 the store opened on November 20 in the city center where the pianos that were assembled in Mexico were sold, for 1966 the sale of organs began in Mexico and the following year the store of Insurgentes Sur and Se stops the assembly of motorcycles giving rise to the manufacture of musical instruments.
In 1970 the Red Gómez Plant, current Yamaha offices and warehouses in Mexico were inaugurated, two years later the Insurgentes Music Academy was inaugurated, in 1974 the first JOC concert was held in Mexico.
In 2018 Yamaha of Mexico celebrates 60 years of permanence in Mexico, celebrating and thanking its closest allies, artists and representatives of institutions. The current Yamaha President of Mexico Mr. Nobuhiko Adachi is responsible for leading the organization until further notice.
For Yamaha it is essential to develop young musicians, that is why the Yamaha Musical Foundation and the more than 40 music academies throughout the country are a key piece to contribute culturally and socially to Mexico.
Yamaha de México is the exclusive representative of the brands Paiste (Saucers and Gongs), Line6 (Amplifiers and effects for guitar, wireless microphones and digital interfaces) DiMarzio (Pills and Tahalís for guitar and cables).
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