Fridolin D.

Identity and Brand Consultant

Master's DegreeLudwig Maximilian University Munich



Graduated as well in management and business administration as in organizational behavior, I am an image and brand consultant and an expert in culture and identity projects. For more than 25 years, I have been serving national and international companies in cutural and branding projects. Among these 50 brands were well-known companies such as Audi, Deutsche Bahn, Bayerischer Rundfunk, Caritas, Estee Lauder, Heidelberg, Vox Television, Leoni, Süddeutsche Zeitung and various other organizations, associations and foundations. I have taught over 2,000 students at academies and universities and have been a keynote Speaker on various conferences and events. I publish specialist articles on branding and identity on a regular base, am the author of the the strategic management book "The Zebra Principle” - Identity Development as a Management Strategy and blog regulary on my website

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