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Joyce K.

Senior Marketing and Communications Specialist

MBAUNIVERSITY OF NAIROBI

Kenya

Summary

• Certified specialist, with more than 20 years of experience in Marketing, Strategy Brand, Sales, Internal Audit, Merchandising; • Strong business acumen with proven level of expertise in Leadership and Management, focusing on Strategic Marketing and Advocacy, Digital Media and Communication and Youth Engagement; • Qualified international career and business coach, keen on capacity building with key strengths of attracting and managing talent, motivating people and inspiring them to excel, coaching and developing people; • Strong expertise in creating inspirational, innovative marketing concepts and data driven marketing strategies, leading the design, development, and rollout of strategic marketing initiatives; • Accomplished global strategist and ambitious diplomatic leader with a wealth of experience aligning innovative strategies with sales campaigns, having the focal point of driving business growth, optimizing resources and maximizing profitability across a broad range of markets, building motivated and high performing teams to achieve objectives; • As a Board Member of Women on Boards (WOB) and Marketing Society of Kenya (MSK), particularly ensured increasing opportunities for economic empowerment for the youth both in Kenya and abroad; • Master storyteller accomplished in conveying market communication for different markets as well as engaged stakeholders in both the private and public sectors, able to apply consumer and market insights to support long-term plans; • Proven expertise in working with local and international/multinational organizations, both public and private institutions on the African continent such as Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia, Democratic Republic of Congo, Nigeria, Mali, Ghana, Cameroon, Cote d’Ivoire, Guinea, South Africa, Namibia, Zimbabwe, Zambia, Botswana, Mozambique, Tunisia, Morocco, Algeria as well as field missions in Middle East and Europe; • Passionate, results driven, senior marketing strategist with proven abilities of well-integrating in activities both as a leader and as a part of the team, developing talent using strong management and interpersonal skills; • Familiarized with the African environment and its cultural specificities, has demonstrated excellent communication skills and outstanding decision making and problem-solving abilities, showing visionary leadership and skilled resource allocation to achieve objectives.

Experience

  • market research
  • development
  • trade customs
  • private sector development
  • tertiary education
  • acumen
  • kenya
  • mali
  • ghana
  • zambia
  • uganda
  • Sectors
  • Funders
  • Countries
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