As a global citizen, I have built strategic alliances and long-term relationships with key opinion leaders, politicians, patients, scientific and civic societies. I am deeply aware of the necessity of their insights and support when it comes to company credibility and the success of disruptive marketing campaigns.
Over 15+ years as an expert in brand communication and global marketing for the pharmaceutical industry, I have spearheaded international launches and executed important local launches in various countries across Europe, Asia, Latin America, and Africa. A few examples of my accomplishments include:
Boehringer Ingelheim GmbH
- Played leading role in launches of first and second product in company history to reach sales over $1B USD
- As Managing Director: Ecuador/South America, eclipsed global benchmark for employee satisfaction on all dimensions including Teamwork & Collaboration, Work/Life balance, and Initiative & Innovation.
- Drove company ranking from 30th to 17th in Japanese market through the impact of 4 product launches
- Top Performer in Europe for 2015
- Recognised as finalist out of 100+ entries for industry wide Customer Innovator Award in 2014
- Engineered strategic communication framework for major Grünenthal brands and disease awareness campaigns
- In capacity as Head of Governmental Affairs and as Head of Patient Centricity, built professional relationships across broad spectrum of stakeholder groups to deliver positive outcomes in patient advocacy
I currently lead a European commercial operations team that include market access, supply chain, market research and medical functions for the new Gout Franchise. I was tapped for this role because of my reputation for disruptive, unusual campaigns that shake the foundations of brand perception through creativity and inspirational leadership.
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