Seasoned strategy & merchandising leader inspired by innovation and results. Passionate about product, team development, and building and scaling brands through original, customized storytelling and strategic roadmap creation. Experienced in and knowledgable on Omni-channel business plans (points driving $1.5B in retail sales), e-commerce (including site redesign and re-platforming), consumer psychology/experience, CRM, client services, and 360° marketing plans including digital and social media. Category experience across Handbags, Jewelry, Fashion Accessories, and Apparel. Extensive International background.
Over the years, Laura has witnessed and responded agilely to diverse challenges while proactively driving positive change and growth for iconic brands such as Global Brands Group, Kate Spade, and Coach.
Known for expertise, strengths and understanding in the areas of:
➤Global Merchandising/Omni-Channel Strategy & Execution
➤Product Lifecycle Management
➤Cross-functional Team Management
➤Roadmap Strategies/Tiered Assortments
➤Trend/BI Research and Analysis
➤Market Presentation & Presenting
➤Visual Merchandising, Store Design and Development
➤Commitment to Team Development
research & development
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