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Lex P.

Vice President, Marketing & Communications

Bachelor's DegreeThe Florida State University

United States

Summary

Marketing and Communications Professional • Successful senior marketer with a proven track record of successfully developing and implementing marketing plans and reaching goals. • Experience with a variety of non-profit organizations • Broad knowledge of marketing and fundraising for presenting and producing organizations. Brand Development/ Corporate Identity Campaign Strategy and Execution Organization/ Leadership Created and expanded digital department and brand identity campaigns for Overture Center for the Arts; Exceeded revenue for four consecutive seasons by as high as 12% (Non-Hamilton season). Average first time ticket buyers for 2018/19 was 14% Created regional campaign to enhance brand, sales and fundraising. Responsible for generating over $135 million in sales between 1996 and 2019; campaigns included traditional direct mail, telemarketing and advertising/promotions as well as non-traditional electronic marketing and partnerships Established collaborative and tactical partnership with Ruth Eckerd Hall Development department to successfully raise $22 million for the "Setting the Stage for Future Generations!" capital campaign to renovate and expand the facility "Got Tickets?" Branding campaign launched the new www.rutheckerdhall.com for convenient ticketing and event information; resulting in electronic database expansion/growth to over 80,000 households in two years Raised annual fund memberships in multiple markets including a 13% increase in Santa Rosa, CA; 14% increase in package sales in Omaha, NE and facilitated 235% growth of annual memberships of all levels between 1996 and 2006 in Tampa Bay market Respected industry leader as a Presenter, for "Symphony Rocks!" ArtsReach Conference 2011; and as a Moderator, for National Arts Marketing Project Conferences, 2006, 2007 Created "Symphony Rocks!" a new product line for the Omaha Symphony audiences. First season's concerts were sold out to over 5,000 patrons Received national recognition in facility rankings for sales in Pollstar and other industry publications Involved and committed to community leadership serving board memberships at Lighthouse of Pinellas and founding member of the Outdoor Arts Foundation

Experience

  • market research
  • sales
  • international law
  • telecommunications
  • banking & finance budgeting
  • Sectors
  • Funders
  • Countries
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