A creative and strategic thinker with 7+ years experience with multidisciplinary teams managing design, business
and innovation processes for Startups, SME’s & Multinationals. Has worked in areas of customer research, product
& service design, strategy formation and new business model creation using Design Thinking, Lean Startup and
Business Model Innovation methodologies across multiple industries. With a background in Industrial Design and
an MSc. in International Business Management, has a creative, analytical and strategic mind, agile in identifying
business opportunities, understanding and leveraging consumer and stakeholders’ insights, through a
human-centred design (HCD) approach. Thus, transforming ideas into concrete and valuable solutions to achieve
wider business objectives. Looking to apply skills to the social and environmental sector and have a wider impact through her work.
architecture / design
private sector development
research & development
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