Miroslav Rončák has more than 25 years’ experience in international tourism and effective destination promotion. He spent 12 years as a director of the Czech Tourist Authority-CzechTourism in Frankfurt, Berlin, Moscow. He was responsible for tourism strategy, marketing promotion and PR activities of the Czech Republic as an attractive tourism destination in Germany, Russia, CIS and Baltic States. As a recognition of his international tourism engagement he has been awarded the “Tourism Olymp” Prize by the Department of Tourism Ministry of Economic and Trade of Russian Federation and Travel industry and Mass media professional Award “Leaders of the Travel industry” as the best representative of tourist authority in Russia, CIS and Baltic states. He was a presidium member of Corps Touristique in Germany too. Currently, he is representing the Germany`s leading travel trade media FVW Medien as a director marketing and sales in Russia, CIS, Central Asia and Eastern Europe. He helped for example Czech Republic, Poland, Slovak Republik, Uzbekistan, Russia or Kazakhstan with their effective promotion at the German travel market. Besides that, he is a regional expert of TCI Research, an independent UNWTO-awarded market intelligence agency leading in international tourism and travel competitive analysis. As a tourism executive he is a regular speaker at international forums in Eastern Europe. He is also working as a tourism researcher and lecturer in the Department of Recreation, Tourism and Leisure Studies at the Palacky University in Olomouc, Czech Republic. His research focus on tourism trends, sustainable development of tourism destinations and impact of tourism on the host`s community quality of life.
research & development
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