Some people see a commercial on television and think that's the work of a marketer. Actually, that's advertising. Other people look at the purchases that customers make and chalk that up to successful marketing. Nope-that's sales. But behind every successful ad professional or salesperson is a marketer.
In my past experience I had the privilege to know my company’s product line, historical market, potential market, media costs, media response, and budgeting issues. I learned marketing takes three basic forms: Positive marketing (the benefits of your product or service), educational marketing (developing a demand for your product by educating people about their needs) and negative marketing (revealing the flaws in a competitor’s product). Knowing when to do which and how is both the science and art that I practice. However, marketing is all about “common sense.” I believe I have the potential to recognize “unexplored potentialities” that can turn a low-selling item into a large-selling item, and a large-selling item into a mega-hit.
media affairs / public relations
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