Raghuraman C.



Consulted senior management of Fortune 50 corporations on creating positive impact to business via effective marketing investment Specialties: Campaign Effectiveness Measurement & Program Evaluation, Customer Segmentation, RFM Analysis,Brand Analysis, Targeted Marketing, Dashboard development, Propensity Modeling Tools & Techniques : SAS, SPSS, SQL, CHAID, Clustering(K means & Heirarchial), Regression


  • market research
  • research & development
  • development
  • economic policy
  • monitoring / evaluation
  • Sectors
  • Funders
  • Countries
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