In today's day and age everything- every career path, every relationship, even the restaurants you choose- is based on connections.
For this reason I strive to create those connections between my three greatest loves: people, food and the environment. After earning my bachelor's degree in Environmental Science I began my career with market research. I analyze market data to determine the behavioral economics behind why we make the choices we make when we choose to purchase, or not to purchase a product or, more importantly, a brand.
My primary goal is to discover and make a change and drive people towards more sustainable choices. Ultimately I hope to demonstrate that our economy can step away from a fossil fuel based culture without a complete upheaval of our current comfort and market structure by taking small steps to purchase and think "green".
I believe we can start with food. I want to understand and alter the typical consumer path to purchase towards more local and organic choices. With this understanding I can help companies and consumers alike to adapt to a more sustainable lifestyle and that is what excites me most!
oil / gas
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