Sami E.

Managing Director

MBAUniversity of Southern Indiana

Saudi Arabia


True executive leadership is the ability to work across functions to transform businesses, driving them to market leadership or carving out or dominating a sizable market niche. I’ve done so in the FMCG, food, beverage, and financial services industries. I am currently applying my proven global business best practices in operations/supply chain excellence, and disruptive business and marketing strategies as Managing Director of a unique beverage company, Bluburg. Under my organizational, strategic, and financial leadership, a startup company has grown from $5M seed to $30M 2018 valuation and developed the ability to enter new countries in the half the time and at 20% of the cost of our competitors. Whether a company’s challenges lie in competition, supply chain, manufacturing, innovation, or consumer understanding, I rally the entire company to achieve results like the following: Transformed affluent banking at the largest bank in the Middle East, not only protecting its #1 position against foreign and regional competition but actually growing 20% in the first year. Honored with Gold Star global achievement award from Unilever for delivering 22% growth of skin care portfolio, expanding distribution, penetration, and marketing strategy across 6 countries. Reversed losses of Water Division that was not expected to generate a profit since they’d paid too much for a second-hand facility. Recovered losses and generated high sales and profits within 18 months. Turned around customer service function by establishing retraining program for 400 agents. I am fearless in taking a deep dive into every part of the business to realize double- and triple-digit improvements and the exploitation of greenfield territories. I inspire teams to exceed goals, KPIs, and previous achievements to turn around entire company’s performance, innovate products and services, and penetrate new consumer markets—usually at lower costs and faster speeds than the competition.


  • development
  • trade customs
  • private sector development
  • project design
  • market research
  • egypt
  • morocco
  • malaysia
  • Sectors
  • Funders
  • Countries
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