Shikha S.

Kenya

Summary

A highly experienced and motivated Global Integrated Marketing Communications Expert. Award-winning marketing professional with 8 years of experience leading B2C & B2B omni-channel marketing for multimillion-dollar companies across diverse industries: Automotive, IT, FMCG, Telecommunications, Real Estate, Non-Profit, Consumer Electronics and Education. All across countries such as US, Thailand and India. Strong brand development skills & instincts with expertise in Marketing, Advertising, Digital Marketing, Experiential, Retail, Media Planning, Public Relations, CRM, etc. Respected account lead for marketing campaigns and cross-channel initiatives. Conceptualized and orchestrated campaigns that leveraged multiple marketing channels to maximize ROI. Have solid base of conducting market research and competitive industry analysis that have led to successfully executed brand plans. Owned the strategic vision for a variety of sales driving initiatives. Proven ability to drive record-high marketing campaign response rates and execute successful product launches. Have harnessed my quick learning abilities by taking initiatives and a self starter. Software Tools: salesforce.com/Data.com, Constant Contact, Wordpress, Hootsuite, Drupal, SproutSocial, DonorPerfect Social Media: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ Specialties: Global Integrated Marketing Communications Expert Market Plan Execution Product Positioning & Branding Consumer Research & Insights Public & Media Relations Brand Development Brand Messaging Project Management Visual Merchandising & Brand Visibility Digital Strategy SEM (SEO + PPC) Web, Print & Radio Content Development Social Media Marketing Digital, Experiential, Retail and Direct Marketing Consumer Engagement Management Marketing Strategies & Campaigns Segmentation Strategies New Product Launches Development of Training Materials Sales Collateral & Support Content Management & Copywriting

Experience

  • market research
  • media affairs / public relations
  • development
  • telecommunications
  • sales
  • india
  • thailand
  • Sectors
  • Funders
  • Countries
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