A highly experienced and motivated Global Integrated Marketing Communications Expert.
Award-winning marketing professional with 8 years of experience leading B2C & B2B omni-channel marketing for multimillion-dollar companies across diverse industries: Automotive, IT, FMCG, Telecommunications, Real Estate, Non-Profit, Consumer Electronics and Education. All across countries such as US, Thailand and India.
Strong brand development skills & instincts with expertise in Marketing, Advertising, Digital Marketing, Experiential, Retail, Media Planning, Public Relations, CRM, etc.
Respected account lead for marketing campaigns and cross-channel initiatives. Conceptualized and orchestrated campaigns that leveraged multiple marketing channels to maximize ROI. Have solid base of conducting market research and competitive industry analysis that have led to successfully executed brand plans.
Owned the strategic vision for a variety of sales driving initiatives. Proven ability to drive record-high marketing campaign response rates and execute successful product launches. Have harnessed my quick learning abilities by taking initiatives and a self starter.
Software Tools: salesforce.com/Data.com, Constant Contact, Wordpress, Hootsuite, Drupal, SproutSocial, DonorPerfect
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+
Global Integrated Marketing Communications Expert
Market Plan Execution
Product Positioning & Branding
Consumer Research & Insights
Public & Media Relations
Visual Merchandising & Brand Visibility
SEM (SEO + PPC)
Web, Print & Radio Content Development
Social Media Marketing
Digital, Experiential, Retail and Direct Marketing
Consumer Engagement Management
Marketing Strategies & Campaigns
New Product Launches
Development of Training Materials
Sales Collateral & Support
Content Management & Copywriting