Dutystation: Quetta, Balochistan, Pakistan
Functional responsibilities
Provide support with the development and implementation of a provincial-level communication and advocacy strategy and work plan to achieve positive outcomes for children and young people in line with UNICEF’s programme objectives and goals. Conduct and incorporate a stakeholder analysis, audience analysis, core messages and communication channels to deliver the communication and advocacy objectives and unlock opportunities for children.
Monitor and evaluate the Communication and Advocacy strategy against established baselines to measure success; undertake analysis to refine and improve the strategy and activities’ effectiveness; prepare results and reports as needed.
Identify, research, and develop compelling humaninterest stories and case studies. Capture quotes from children, adolescents, and communities to amplify children’s voices and demonstrate the impact of UNICEF’s programmes.
Produce and edit high-quality photos and videos for UNICEF Pakistan’s website and social media channels, ensuring captions and signed consent forms and adherence to UNICEF’s ethical imagery guidelines and child safeguarding protocols.
Develop engaging multimedia assets - including video scripts, captions, and infographics - to demonstrate the impact of UNICEF’s work in the lives of children, adolescents and youth.
Workwithvendors tosupervisethe planning,production and designofmultimediacontent (Videos, animations, infographics) and publications (reports, factsheets, brochures) as needed.
Create compelling social media content which highlights UNICEF’s advocacy priorities, programmatic interventions and partnerships, and amplify the voices of children and youth.
Documentkey eventsandactivitiesrelatedto programmes, advocacy anddonorrecognition.
Document project progress, results, and lessons learned through communication materials (briefs, fact sheets, knowledge products) that recognize the valuable contributions of UNICEF, donors and partners in the lives of children.
Produce communication and advocacy materials (briefs, fact sheets) to support donor reporting, programmes, and internal knowledge sharing.
Produce factsheets and briefing notes to support field missions from donors, media, celebrities and influencers.
Design and deliver workshops to strengthen the communication and advocacy skills of UNICEF staff and partner staff, focused on storytelling techniques, branding, development and design of fact sheets, photography, and digital storytelling best practices.
Monitor UNICEF and donor branding at project field sites and ensure visibility and recognition standards are met.
Gather high-quality communication products including high resolution photos with credits, captions and consent for field reporting on donor grant commitments.
Coordinate and support field missions for donors, media, celebrities, and influencers - preparing itineraries in coordination with programme colleagues, managing logistics, developing communication plans and capturing content to maximize outreach.
Prepare clear key messages and communication products during emergencies (such as floods or disasters) highlighting the needs of children and UNICEF’s response. Work with implementing partners to capture realtime stories and visuals for rapid dissemination.
Initiate and support the participation of children and adolescent girls and boys in online/in‐person events and activities organized by UNICEF, including children living in marginalized communities and children with different abilities.
Developandmaintainrelationshipswithchildren,adolescentsandyouth (girlsandboys) whocansupportUNICEF’s advocacy.
Education/Experience/Language requirements
Education: A first University Degree (Bachelor’s) inCommunication, Journalism, Marketing, International Development or any related field, including Marketing and Advertisement, Media Sciences or and other relevant field.
Experience: A minimum of two (2) years relevant professional progressive work experience in mass media and/or digital communication, journalism or development communications is required.
Language: Fluency in English, Urdu, Baloch and Pashto is required with a focus on creative communication, especially writing stories and producing content in these languages e.g., scripts for visual productions etc.
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