Communications & Public Relations Officer

  • Mid-level, Full-time staff position
  • Posted on 30 June 2015
  • Relief International
  • Washington, D. C., District of Columbia, United States | Washington, DC, District of Columbia, United States
  • Closing on 30 July 2015

Job Description

Position: Communications & Public Relations Officer

Location: Washington DC with travel to the field when required

Reports to: CEO

POSITION SUMMARY

The Communications (Officer) is an integral member of RI ‘s Development Team. The Officer will use all forms of media and communications to build, maintain and manage awareness of RI’s work. The Officer will be expected to help create and communicate key messages to defined target audiences in order to establish and maintain goodwill for RI.

DUTIES AND RESPONSIBILITIES

Communications

  • Develop a stakeholder management process by creating and maintaining a contact database and a communication plan that targets key stakeholder groups.
  • Advise on internal communication tools and, when required, coordinate internal communication events.
  • As a decision is made to response to an emergency, collaborate with ER team and proactively network with journalists in the field to benefit from high media interest in the early stages of a disaster, including coordinating interviews, prepping spokespeople, and when appropriate serving as spokesperson.
  • Regularly solicit stories, and notable developments or achievements to the news media. Manage messaging to external parties, including talking points, media kits, and media training for staff.
  • Support media relations, public engagement and marketing initiatives such as online advertising, speakers bureau, spokesperson research and media outreach
  • Assist with development of promotional materials, including Annual Report, press kits and other program-related collateral
  • Support fund raising campaigns, event planning and management
  • Identify promotional opportunities that are both strategic and creative

Social Media

  • Own all relevant social media platforms to generate brand growth and positive sentiment for the organization, as well as being tasked with creating new, innovative and talk-worthy content to drive awareness and engagement
  • Produce online content that engages audience segments and leads to measurable action
  • Develop and implement a strategic social media/marketing/communications plan to advance Relief International’s brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key audiences
  • Develop and implement integrated social media strategy to achieve goals including: traffic generation, donor base growth, community activation, positive sentiment, exposure, etc.
  • Coordinate with other departments to lead execution of integrated social media fund raising campaigns
  • Recommend new social media tools, sites, and applications as part of the social media mix
  • Be ahead of all the emerging social and mobile trends.

Branding

  • Develop, implement, a strategic communications plan to advance Relief International’s brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key audiences
  • Serve as social media editor-in-chief and social media “brand voice”–set guidelines in line with industry best practices for social media and share those guidelines with all contributors retaining final sign-off/approval of all posts
  • Develop social media policies, best practices, and contributor training programs to ensure Relief International meets or exceeds industry best practices and advances its brand goals

QUALIFICATIONS

  • BA in communications, international relations or other related field
  • Five years of relevant work experience with demonstrated skills in communications and public relations, preferably with an International NGO
  • Excellent verbal and written communication skills.
  • Previous media relations experience and proven ability to cultivate relationships with regional and national press
  • Previous experience in event coordination or management
  • Basic graphic design skills and familiarity with Adobe Photoshop, InDesign and/or Illustrator a plus

We uphold the Humanitarian Principles: humanity, neutrality, impartiality, and operational independence. We affirmatively engage the most vulnerable communities. We value:

  • Inclusiveness
  • Transparency and Accountability
  • Agility and Innovation
  • Collaboration
  • Sustainability

About the Organization

About RI: Relief International (RI) is a leading global humanitarian organization and home to teams of humanitarian activist-professionals committed to transforming adversity into renewal for the world's most vulnerable populations. By partnering with beneficiaries and communities on the front-lines, RI innovatively bridges the gap between immediate relief and long-term community development.

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