Consultancy to conduct Entrepreneurship-Driven Total Market Analysis (TMA) for PHC Products & Services in Zambia

Job Description

About Learning for Life

The Learning for Life Programme is a four-year partnership between the Mastercard Foundation and Amref Health Africa (Amref) to build a resilient and responsive health workforce, strengthen health systems, and catalyse the creation of 100,000 sustainable work opportunities in the Primary Healthcare ecosystem for young (18-35) African women and men in Kenya, Zambia and Senegal.

About the Consultancy

Under the Learning for Life Program, we are looking to engage a consultant to support us conduct an Entrepreneurship-Driven Total Market Analysis (TMA) for PHC products and services in Zambia. The consultant will collate data, to identify market opportunities that can be leveraged through innovation and entrepreneurship and make recommendations on how best we can position AMREF to maximize those opportunities and strengthen the health system in Zambia.

Scope of Assignment

Amref Health Africa seeks a qualified consultant to identify high-impact entrepreneurial opportunities in Primary Health Care (PHC):

Demand-Side Analysis to identify unmet needs, inefficiencies, and market failures that entrepreneurs can address

• Identify the most pressing PHC challenges (e.g., maternal health, infectious diseases, NCDs, diagnostics).
• Understand how people access, use, and perceive existing PHC products/services.
• Assess price sensitivity, distribution challenges, and cultural barriers that limit uptake of PHC solutions.

Supply-Side and Ecosystem Analysis to map the existing market structure, supply chains, and key players to uncover inefficiencies and innovation opportunities

• Assess PHC service provision by public and private sector
• Identify supply chain weaknesses, stock-outs, and areas where patients lack options.
• Analyze existing PHC startups, private clinics, and informal providers to find differentiation points.
• Review regulatory & policy enablers and barriers for entrepreneurs.

Financing and Market Viability Analysis: Assess commercial viability and funding potential for PHC entrepreneurship.

• Review sources of capital (impact investors, venture funds, government grants, donor funding).
• Identify partnerships where private and philanthropic capital can co-invest in PHC entrepreneurship.

Innovation and Technology Assessment to identify disruptive innovations that could transform PHC markets

• Assess the role of emerging technology, in PHC.
• Explore cost-effective technologies suitable for resource-limited settings.

Entrepreneurship & Policy Recommendations: Develop actionable insights for strengthening PHC entrepreneurship ecosystems

• Identify regulatory hurdles and policy incentives for health entrepreneurs/startups
• Map existing startup support programs and gaps in healthfocused incubation.
• Explore collaboration models with governments, donors, and private investors.

Expected Outcomes

The TMA is anticipated to yield:

• Comprehensive Market Insights: A detailed understanding of current PHC challenges and market dynamics in Zambia.
• Identified Entrepreneurial Opportunities: A list of viable business opportunities in the health sector that can be pursued by entrepreneurs.
• Strategic Recommendations: Actionable guidance for stakeholders, including policymakers, investors, academic institutions, and health entrepreneurs, to foster innovation and improve PHC services.

Education

• Advanced degree in public health, business, or related field

Experience

• Minimum of 7 years’ experience in health entrepreneurship, digital health or public health
• Proven experience in conducting similar studies in LMICs
• Experience in stakeholder engagement
• Demonstrated experience working in Zambia or Southern Africa

Language

• Fluency in English

About the Organization

About Amref Health Africa Amref Health Africa was founded in 1957 and has since grown to become one of the largest African-based international health development organization. Amref implements more than 180 programs, reaching over 40 million people across 35 African countries, with a staff complement of over 2,000. Headquartered in Nairobi, Kenya, Amref Health Africa has offices in ten countries in Africa and additional advocacy and fundraising offices in Europe and North America. Amref is driven by its vision of ‘Lasting health change in Africa’ and its mission to ‘catalyse and drive community-led and peoplecentered health systems while addressing social determinants of health’.

In Zambia, Amref is registered as a local organization since 2016. Amref Zambia is affiliated to Amref headquarters in Nairobi, Kenya.