Digital Communications Officer

  • Full-time staff position
  • Posted on 19 October 2017
  • Washington, DC, District of Columbia, United States
  • Closing on 18 November 2017
  • Current

Job Description

A savvy digital strategist who will help us share the global legal empowerment movement’s story with the world.

About the position

Communications is critical to the advancement of Namati’s mission. To build a global movement of grassroots legal advocates, we need to persuade practitioner organizations, donors, and policy influencers around the world that legal empowerment is an effective and much-needed approach for ensuring access to justice for all. We must encourage those who are using legal empowerment to become active members of the network, to share their lessons and challenges and read our resources. We need to rally those in the development field to come together to join a new campaign for access to justice. We need to advocate nationally and globally for policy makers to implement measures that will protect and support community paralegals. We need to persuade private and public funders that legal empowerment is a smart investment.

Namati understands that communications is vital to achieving any and all of these objectives.

We are committed to implementing an audience-centered approach to our communications. We know that it is not enough for our messages to reach our audiences, they also must resonate with them. They must be communicated in a manner that is both visually and linguistically compelling and clear, and framed to address the needs and values of our diverse audiences. At the same time, they must stay true to Namati’s brand identity.

We are searching for a Digital Communications Officer who will help us share the legal empowerment movement’s story with the world. The Officer will be an instrumental member of the Namati team, responsible for managing and enhancing all our digital content and channels to support the advancement of the goals of our fundraising team, advocacy campaigns, Global Legal Empowerment Network, and Namati as a whole.

Working alongside the Director of Communications, and in close collaboration with the Global Network and Advocacy team, the Digital Communications Officer will be responsible for the following-

Digital content management

  • Supporting our country teams to organize, caption, tag, and upload photographs to Namati’s online media library
  • Developing and managing a system for organizing and categorizing written and visual content to ease the sharing of diversified content through digital channels

Social media management

  • Managing Namati’s profiles and engaging with diverse audiences across key social media sites (Twitter, Facebook, LinkedIn, YouTube)
  • Generating, editing, and publishing, clear, compelling content that upholds our brand identity and advances our objectives, including sharegraphics
  • Mining and collating relevant, interesting, and useful content from across the Global Legal Empowerment Network’s online Community Discussions and resource library, Namati publications and updates, and the broader web to share with target audiences
  • Developing, implementing, and managing a social media calendar, including a syndication schedule for evergreen content
  • Researching and maintaining lists of relevant influencers, funders, and high-impact hashtags
  • Collaborating with other Namati teams to develop social media plans ahead of key conferences, events, and opportunities
  • Tracking and assessing social media metrics, insights, and best practices to help us continuously improve our reach and engagement with key audiences

Website updates, maintenance, and analytics

  • Drafting and publishing posts, creating pages, editing content, fixing broken links, and reviewing site content to ensure it is up-to-date and accurate on Namati’s main website
  • Supporting the management of website media library, and the publicly accessible online resource library
  • Developing and maintaining a system for regular tracking and reporting of website metrics

Outreach and other support

  • Supporting strategic engagement with our mailing list of practitioners and concerned citizens, including updating and maintaining the segmentation of our lists, and formatting and scheduling mailers
  • Providing additional communications support as required

Here’s what you might have tackled in the last week-

  • Developed a social media plan across Facebook, Twitter, LinkedIn, and Namati’s mailing list to maximize buzz around Namati’s Justice Prize launchWorked on the webpage for Namati’s newest initiative with Avaaz and the International Senior Lawyers Project, ensuring compelling, well-branded copy and design
  • Edited the video recording of a webinar on gender equal nationality rights, eliminating unnecessary pauses and gaps, and uploaded the finished product to YouTube and Namati’s website and added it to the social media content schedule
  • Collected and tracked monthly website metrics with Google Analytics, and assessed the analytics in conjunction with the Director of Communications
  • Populated, formatted, and scheduled a mailer to be sent to the 14,000+ individuals on Namati’s mailing list
  • Tagged and categorized photos that were recently uploaded to Namati’s online photo management system by Namati’s team in Mozambique
  • Read through client follow-up forms from Sierra Leone to identify strong, standalone quotes that could be used to create digital sharegraphics that showcase the impact of the legal empowerment approach.

About you/must-haves for the position

  • Track record of excellence in communications: You have a minimum of 3 years’ experience in social media marketing or digital communications. You are a skilled and versatile writer who believes in the power of language to tell important stories. You’re known for succinct, clear, compelling prose - your writing is simple and accessible while attentive to nuance.
  • An eye for clean, compelling design: You have exacting standards for the look of any product that passes through your hands. You have a good design aesthetic and are picky about things like inconsistent spacing and formatting. You understand what will resonate with audiences. You are able to sort through masses of information and determine what content is relevant, important, interesting and effective. Graphic design skills are a plus.
  • Technologically savvy: You’re a technophile; when working with a new program or application you quickly become fluent. You can manage Facebook Pages, Twitter, YouTube, and LinkedIn with ease and understand how to best utilize social media management tools like TweetDeck. You have experience with website content management systems such as WordPress or Drupal, as well as online media management systems like Picsio or Flickr. Previous engagement with photo editing, video editing, and/or graphic design software is preferred. Knowledge of HTML and/or CSS is a plus.
  • Efficiency and skilled process management: You work quickly and efficiently and can churn out excellent, on-point work product in short timeframes – you always nail deadlines. You manage collaborative processes confidently and efficiently: you know how to work with input from a variety of stakeholders, while maintaining control, scope, and timeliness.
  • Collaborative and service-oriented: You greet everyone you encounter with a collaborative spirit, kindness, and empathy. You are known as a team-player who brings an “all hands on deck” mindset to all projects – you’re happy to contribute however you can to advance our mission.
  • Growth-oriented: You’re always seeking to better yourself and your work, and you will push yourself to the peak of performance to help fulfill our mission. In service of that growth, you welcome and delight in feedback from supervisors, peers, and anyone else.

About the Organization

About Namati

Namati is dedicated to placing the power of law in the hands of people.

For billions of people around the world, the law is broken. It’s an abstraction -- or worse, a threat -- but not something we can use to exercise our basic rights.

Namati is building a global movement of grassroots advocates who empower people to understand, use, and shape the law. These “barefoot lawyers” form a dynamic, creative frontline that can squeeze justice out of even broken systems.

In the past four years, Namati and our partners have worked with over 65,000 clients to take on some of the greatest challenges of our times: protecting community lands, enforcing environmental law, and securing basic rights to healthcare and citizenship.

We track data on every case and use that information to advocate for systemic changes, like better policies for land governance in Liberia, environmental regulation in India, and healthcare delivery in Mozambique.

And we're joining forces for change. Namati convenes the Global Legal Empowerment Network -- over 1,000 groups and 4,000 individuals from 150 countries learning from one another and bringing justice to communities in every part of the world.

Our work has gained recognition. Namati and the Global Legal Empowerment Network were recognized with the prestigious Skoll Award in 2016. Honoring CEO Vivek Maru as a fellow, Ashoka called ours the “best law-for-all model we’ve seen.” We’ve been published and featured in the Guardian, the New York Times, and Forbes. And we’ve had some hefty supporters, including an advisory board with leaders like Amartya Sen, Mo Ibrahim, Fazle Abed, and Madeleine Albright.

As we move into our next phase, we’re growing our global team of passionate, results-oriented, big-hearted advocates, united by a common mission and a strong culture:

  • Our mission is our North Star. It’s why we all wake up every day. We pour our hearts into this work.
  • We’re innovators and changemakers. We are a young, energetic social enterprise and we know that our work is urgent. We believe in being nimble and doing what works.
  • Our work makes real, tangible, measurable progress in people’s lives. We take abstract concepts – rule of law and human rights – and make them concrete, helping people find solutions that improve their lives every day.
  • We walk our talk. Our movement is about legal empowerment and we bring this spirit of empowerment and collaboration to all our partnerships. We hold humility as a core value: we lead when necessary and follow when necessary.
  • We are a truly global organization. Our offices are located in Delhi, Freetown, Maputo, Oakland, Washington DC, and Yangon, and our staff come from all corners of the world. We are united by our common mission.
  • We see our people as our most valuable resource. We bring on individuals of the highest caliber and character and we mentor, train, and support our staff.
  • We hold one another in the highest esteem. Our work relationships are built on deep abiding respect and love.

For more about what it’s like to work at Namati, please see our Cultural Principles.

We would love to have you on our team. Please join us.

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