Individual Consultant: Sales and Market Development – Burkina Faso

  • Mid-level, Short-term contract assignment
  • Posted on 4 July 2025
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Job Description

Introduction

AGRA invites individual consultants to submit proposals to offer Consultancy for BDS -Sales and market development - Burkina Faso. This document outlines the requirements and guidelines for submitting proposals.

Background

AGRA is a not-for-profit organization working with African governments, other donors, NGOs, the private sector, and farmers to improve the productivity and incomes of resource-poor smallholder farmers in Africa. AGRA aims to catalyze an inclusive agricultural transformation needed to accelerate the achievement of the Malabo Declaration commitments and related indicators from the Comprehensive Africa Agriculture Development Programme (CAADP),the Sustainable Development Goals, and Africa’s Agenda 2063.For more information about AGRA, please visit www.agra.org.

AGRA is a non-profit organization that works with African governments, donors, NGOs, the private sector, and farmers to improve the productivity and incomes of resource-poor smallholder farmers in Africa. AGRA aims to catalyze inclusive agricultural transformation by increasing incomes and improving food security for millions of smallholder farmers in Africa.

AGRA’s Strategic Plan (2023-2028) aims to catalyze sustainable food systems in Africa by influencing and leveraging partnerships to create a strong enabling environment where the private sector thrives and smallholder farmers are able to produce healthy and sufficient food. This strategy will be implemented through targeted interventions in agricultural input supply, extension services and commodity marketing systems.

The Youth Entrepreneurship for the Future of Food and Agriculture (YEFFA) program aims to reach 10 million young people across the continent and create more than 3 million jobs, 50% of which are dignified and fulfilling. In Burkina Faso, the programme is being implemented in the Hauts Bassins, Cascades, Boucle du Mouhoun, Centre-Ouest and Sud-Ouest regions. The programme aims to reach 500,000 young people and create 142,000 decent jobs.

In recent years, there has been a growing recognition of the transformative potential of entrepreneurship in economic growth and development across Africa. Women entrepreneurs, especially young women, hold great promise for revitalizing sectors such as agriculture, which is crucial to the continent’s economy. However, despite the growing interest in agribusiness and the vital role women play, there remains a critical gap in addressing the specific needs and challenges faced by women agripreneurs. This demographic often faces systemic barriers that hinder their ability to thrive, including limited access to essential resources, inadequate support structures, and broader socioeconomic constraints.

The agricultural value chain in Burkina Faso is a critical component of the country’s economy, involving various stages from production to market. Limited infrastructure can hinder market access and increase costs. Adverse weather conditions and soil degradation pose significant challenges to agricultural productivity therefore for sales and market development components. Identifying gaps facing by youth lead MSMEs on the matter and providing meaningful support will be the assessment of this BDS consutancy.

Objectives

General Objective

The primary goal is to offer business development services focused on sales growth and market expansion for young agripreneurs in Burkina Faso. This involves providing customized solutions to activate key levers that can enhance their growth and economic leadership within Burkina Faso’s priority agricultural value chains specially for women between 18 to 35 years old.

Specific objectives

  • Provide a deep-dive assessment of challenges facing by youth on the area of sales and market development.
  • Provide expert advice on identifying and addressing process gaps with high growth potential in the company’s business.
  • Train youth agripreneurs in financial intelligence.
  • Assist youth agripreneurs in market research and reach their target markets.
  • Develop, review and improve the business models of youth MSMEs businesses. Facilitate connections with other companies and potential partners

Required skills, competencies and experience

Individual consultant or consulting firm

Expertise in capacity building, data analytics, gender, business development, venture capital, etc. The consultant must have deep expertise in gender, value chain, agribusiness and business development, must demonstrate experience in developing and implementing a similar assessment.

Qualifications of the consultant;

  • Strong leadership and management skills.
  • Excellent communication and interpersonal skills.
  • Analytical and problem-solving skills.
  • Experience in agribusiness and food industry or relevant field.
  • Ability to develop innovative solutions and strategies.
  • Proficiency in project management and strategic planning.
  • Typically requires a master’s degree and ten years of relevant work experience.
  • Experience in entry-level consulting or in the specific area of application is essential.
  • In-depth knowledge of Burkina Faso’s economic landscape, especially in the context of challenges related to young women leaders
  • Excellent analytical and report writing skills
  • Strong written and verbal communication skills in English and French.

About the Organization

AGRA works to achieve a food secure and prosperous Africa through the promotion of rapid, sustainable agricultural growth based on smallholder farmers. Smallholders--the majority women--produce most of Africa's food, and do so with minimal resources and little government support. AGRA aims to ensure that smallholders have what they need to succeed: good seeds and healthy soils; access to markets, information, financing, storage and transport; and policies that provide them with comprehensive support. Through developing Africa's high-potential breadbasket areas, while also boosting farm productivity across more challenging environments, AGRA works to transform smallholder agriculture into a highly productive, efficient, sustainable and competitive system, and do so while protecting the environment.

More information

RFP AGRA-US-1135-BDS Consultancy -Sales and market development - Burkina Faso--20250704154828.pdf

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