Job Description
Job Category
Department for International Trade roles (DIT)
Job Subcategory
DIT
Job Description
Poland is an important partner for the UK. The British Embassy Warsaw works to develop relations between all parts of Poland and all parts of the UK. Our work covers the breadth of the bilateral relationship, including political, commercial, security and economic issues of interest to both the UK and Poland, which we deliver under the framework of a Country Strategy setting out key objectives. Roles and responsibilities might evolve, in line with the Country Strategy.
The British Embassy Warsaw is committed to being an inclusive employer. We actively champion diversity and UK values, internally and externally. We value team working, flexibility, responsibility and creativity, as well as everyone’s contribution to making the Embassy a great place to work, where our people get good training and fulfil their potential. We have a strong Learning and Development culture, organise regular in-house training opportunities, and encourage staff to take on opportunities for development.
Our Marketing & Communications Manager Trade & Investment (Maternity leave cover) will support the delivery of the Department for International Trade (DIT) objectives in Poland and Central Europe through high quality, engaging and effective communication & marketing activities.
The Department for International Trade (DIT) promotes British trade and investment around the world; helps to build an appetite for British goods and services globally, and works to encourage foreign investment into the UK. DIT also brings together policy, promotion and financial expertise to break down barriers to trade and investment and to help businesses to succeed. To lean more follow the link .
What will the jobholder be expected to achieve?
- Promoting British exports to Poland and Central Europe the UK as a destination for investors via a full spectrum of modern communications channels, including social media;
- Leading on the region’s contribution to DIT Europe’s flagship campaigns for Trade and Investment;
- Supporting the Trade & Investment Team in Poland and Central Europe on communications and media relations including providing expert advice to Country Directors and Campaign Leads;
- Leading on the region’s contribution to the Global Britain objective of DIT’s Regional Trade Plan for Europe, ensuring full alignment of local DIT communications with DIT Europe and HMG priorities (in consultation with Marketing & Communications Director Europe) as well as Embassy Comms Team;
- Leading on delivery of large events and project under the GREAT campaign, including bidding for funding, cooperation with internal and external service providers and stakeholders, logistics and comms/media coverage, budget management;
- Creating and delivering comms strategies for DIT campaigns as well as marketing plans in the run up to, during and after events;
- Lead on the application of modern digital event management tools (i.e. Aventri) to DIT projects;
- Generating and disseminating attractive and relevant content from DIT events;
- Monitoring and evaluating the impact of campaigns, initiatives, events and advising Head of Communications/others as relevant on lessons learnt;
- Establishing and maintaining contact with relevant external stakeholders.
Essential qualifications, skills and experience
- Fluent written and spoken English and Polish (C1 level CEFR*).
- BA degree or higher in a related field;
- Proven track record of success in public communications (including, excellent writing skills and experience in drafting engaging speeches, articles and other forms);
- Experience in organising successful events for senior stakeholders;
- Experience in project management, including budgets;
- Proficient in MS Office suite (Outlook, Teams, Word, and PowerPoint);
- Knowledge of and experience working with social media and other digital media and producing impactful content
- Ability to apply different styles of communication and tailor messaging for different audiences
- Strong sense of personal responsibility and ability to assess and initiate activities independently;
- Forward-thinking mind-set- looking for trendy, real-time solutions to develop catchy and effective content;
- Ability to adapt in a fast-paced and constantly changing environment.
Desirable qualifications, skills and experience
- Experience in delivering online events/webinars and familiarity with common platforms;
- Basic photographic, photo editing and digital graphics skills would be a plus.
Application deadline: 12 June 2022
