KEY RESPONSIBILITIES
Compile marketing performance metrics/KPIs and create insights or reports for events, campaigns, and management;
Assist in tracking e-campaign data and reporting on outcomes;
Assist in tracking event registration and attendance data and reporting on outcomes;
Work across departments alongside the Technology, Marketing and Events teams to implement and optimize processes and workflows relating to data and reporting;
Assist with data entry, cleaning, and maintenance in Vector’s CRM (customer relationship management) system, E-Campaign and Event Management Systems;
Help maintain and update client databases, including attendee/contact information and basic metrics for reporting KPIs;
Support basic data segmentation for marketing initiatives and event invitations;
Learn and help implement data management best practices;
Support the team with event or marketing data coordination tasks; and,
Other duties as assigned.
LEARNING OBJECTIVES
Gain hands-on experience with CRM systems and marketing data management.
Develop improved understanding of marketing operations and event coordination.
Learn about marketing metrics and basic data analysis.
Build professional experience in a corporate marketing environment.
Develop self-sufficiency in technical and operational tasks.
Gain experience working cross-functionally in a collaborative environment.
PROFILE OF THE IDEAL CANDIDATE
You are a self-identified Black or Indigenous student or postdoc (Indigenous ancestry or heritage – First Nations (status or non-status), Métis or Inuit) or a recent graduate.
You are in second year or higher, studying at a Canadian university or college, or a recent graduate within one semester of graduation, ideally pursuing Data Analytics, Marketing, Business Administration, or related field.
Strong analytical skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Basic proficiency in Microsoft Excel and data management.
Good written and verbal communication skills.
Eager to learn and ability to work in a fast-paced environment.
NICE TO HAVE
Interest in marketing operations and data analysis.
Basic familiarity with CRM systems preferably Salesforce.
Proficiency in Microsoft Office Suite, specifically Excel for data management.
Interest in marketing automation tools.
Previous internship or coursework in marketing.
Ability to multitask and manage multiple priorities in a fast-paced environment.
Ability to work independently and as part of a team.
Please address applications (cover letter and resume) to Taylor Walker, Manager, AI Talent Initiatives, Early Talent, using the link provided. The deadline for submission is September 22, at 1:00PM ET. We thank all applicants for their interest in this exciting opportunity and will be in touch with those whose qualifications most closely match with our needs. Please note that all interviews are currently being held remotely.
