Marketing and Enablement Senior Manager

Job Description

Main Areas of Focus: Major donor & partnership marketing, fundraising product management, project management, donor journeys

Location: Remote - U.S. only.

Eligibility: At this time, we are only considering candidates who are eligible to work in the United States without the need of company sponsorship now or in the future.

JOB HIGHLIGHT

You’ll develop and drive donor experience strategy and marketing communications for our major donors by building campaigns, content across email, print, SMS and beyond. This role sits at the intersection of marketing strategy and frontline enablement, translating donor insights into actionable journey frameworks, while equipping our development team with the tools, content, and systems they need to build meaningful relationships at scale.

JOB SUMMARY

The Marketing & Enablement Senior Manager, is an individual contributor, who reports to the VP of Marketing & Partnerships and is responsible for designing and implementing donor journeys, major donor fundraising products, and setting our major donor communication strategy. You’ll be embedded in the Key Relationships team to understand their unique goals and needs and then work closely with the wider Marketing team to shape strategies that create world-class experiences and campaigns that expand our Major Donor supporter base and increase Lifetime Value. You’ll collaborate with Creative and Product to develop world-class stories, reports, digital experiences, and communications that further the charity: water brand.

YOU’LL BE RESPONSIBLE FOR…

• Creating and implementing a customized major donor marketing strategy, informed by donor insights, and aligned with donor products
• Designing and implementing end-to-end donor journeys for major donors, from awareness through long-term engagement
• Leading the development of charity: water’s comprehensive email, SMS and direct mail programs for our major donor audiences across acquisition and retention; including leading campaign development and fundraising products
• Enhancing storytelling elements in marketing strategies to create compelling narratives that resonate with our consumer base and effectively communicate our brand story
• Providing regular reports and insights to leadership, identifying trends, areas for improvement and opportunities for growth
• Equipping development representatives with marketing collateral, talking points, email communications and engagement tools
• Developing and maintaining segmentation strategies to deliver personalized and targeted communication and work closely with the Data & Analytics team to leverage donor data for effective segmentation and targeting
• Collecting and identifying actionable insights on our communications through surveys, interviews, and feedback loops that can inform our strategies

YOU MUST HAVE…

• 7+ years nonprofit marketing or fundraising experience
• 3+ years in project management
• Experience in sales enablement
• Excellent written and verbal communication skills
• Proven success collaborating across people, teams, and departments and working against competing priorities
• Understanding of donor journey frameworks and moves management
• Strong project management skills with the ability to lead cross-functional initiatives from strategy through execution

IT’S AN ADDED PLUS IF YOU HAVE…

• Experience with marketing automation platforms and CRM systems
• Experience with direct mail and print communications
• Experience managing fundraising products

YOU’LL BE SUCCESSFUL IF…

You’re a communication ace

You know that the secret to success is keeping people in the know. You not only know what to communicate but when, how, and why it’s important. You possess exceptional relational, oral, and written communication skills.

You’re extremely organized and detail oriented

You prioritize well and are able to manage important projects, schedules, and communications in an orderly fashion. You can handle and prioritize several projects at once. You can turn a long thread of email correspondence into actionable items for multiple people.

You get things done

You’re a multitasking machine and you don’t have a problem getting your hands dirty. You follow through on every task, no matter how big or small, and when duty calls you take matters into your own hands. You live for hitting deadlines and understand the importance of keeping on schedule and on budget. You take initiative on projects from the start and know how to bring people together and get things done.

You’re a team player

You can coordinate efforts with many different departments – both internal and external – to get the job done right. You use sound judgment and intuitive analysis. And you know to follow up to make sure everyone’s on the same page, especially when it comes to donor info and other Accounting tasks.

TEAM OVERVIEW

The Marketing & Partnerships team is a deeply passionate and highly skilled group of storytellers, marketers, and makers. We create innovative campaigns, craft powerful stories, and deliver world-class experiences to help the world, along with our amazing community of supporters, become more aware of the global water crisis and inspire them to join us in our mission to end it.

HIRING TIMELINE

This role was posted on February 20, 2026 and will remain open for approximately 90 days.