Role purpose
The overall purpose of this role is to lead the development and execution of the country marketing strategy and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.
Role Specific Knowledge & Experience - Minimum Requirements
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.
We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.
Marketing and Communications in the British Council
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
The Middle East and North Africa (MENA) Marketing Directorate plays an essential role in helping us to make a positive contribution to the UK and the communities where we work - 17 dynamic and diverse countries in MENA. The Directorate is driving an approach to marketing excellence through an integrated team of marketing professionals that include specialists working in communications, insights and analysis, marketing performance and digital communications. The work is varied, challenging and rewarding, and supports a portfolio of work in English language teaching services, examinations and professional qualifications, education programmes, and arts and society initiatives.
To join this high functioning team, we are looking for candidates who are adaptive and innovative. Prepared to think differently, drive value and demonstrate high levels of expertise and professionalism. They will be dedicated to growing the impact and reputation of the British Council and work seamlessly across many countries, supporting the requirements of multiple business units.
British Council Equal Opportunity and Diversity Statement
The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation. We welcome applications from all sections of the community. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.