Job Description
Job Purpose
Generates and facilitates media engagement for MSF South Asia in regional and national media. Drives research to support with context reports, opinion and analytical pieces. Contributes to the development and implementation of the overall Communications Annual Plan.
KEY ACCOUNTABILITIES
Media engagement
- 1. Serves as the front-line contact for media and connects them with MSF spokespersons in a timely and comprehensive manner.
- 2. Conceives and creates media coverage opportunities for MSF in line with strategic objectives and wherever required in collaboration with MSF India Operations and Access Campaign.
- 3. Identifies and leverages in-house expertise in different humanitarian topics to proactively pitch to media in South Asia
- 4. Writes and/or disseminates press releases to media
- 5. In conjunction with Media Manager, organises press briefings for media, facilitates press visits, maintains talking points, and conducts media trainings
- 6. Provides inputs on content for various MSF communication collaterals.
- 7. When necessary, backs up MSF South Asia Media Manager by fielding and triaging media inquiries and connects media with MSF India spokespersons in a timely manner.
- 8. Supports in briefing and debriefing outgoing and returning field volunteers to prepare them for contact with the press and to stay abreast of MSF field activities.
Analysis, monitoring and reporting
- 1. Reporting and support analysis of relevant topics like important social, policy-related and legal issues for MSF leadership in India and South Asia.
- 2. On a daily basis, monitor Indian, South Asian international news media in order to stay abreast of global events directly relevant to MSF’s work and to maintain knowledge of reporter and photographer beats and movements.
- 3. Supports MSF South Asia Media Manager to carry out quarterly and yearly media analysis according to KPIs in order to evaluate the impact and outreach and formulate recommendations.
- 4. Regular media monitoring and updating of MSF South Asia’s media coverage.
Audience engagement
- 1. Identifies, maintains and regularly updates a database of media professionals in the region
- 2. Identifies direct engagement opportunities and supports Media Manager in audience and community engagement
- 3. Develops and maintains broader relationships with relevant media in order to expand coverage of MSF work in South Asia, especially India.
Media support to special projects, public events and internals communications
- 1. Supports Media Manager in designing and executing media strategies to support campaigns, donor engagement, and recruitment in collaboration with HR and Fundraising.
- 2. Supports with media related projects (E.g. lectures to media students, speaker series, Fellowship programs) that fall outside mainstream media.
Management and Coordination
- 1. Participates in formulating cohesive messages and media strategies along with MSF South Asia Media Manager
- 2. Participate in formulating yearly action plan for media activities including budget, timeline and KPIs (In collaboration with the Media manager)
Management and departmental administration
- 1. Attends regularly scheduled departmental meetings to share information, brainstorm solutions, and coordinate priorities.
- 2. Participates in planning and implementation of MSF South Asia’s communications strategies, policies and procedures.
- 3. Carries out any duties that may reasonably be required by the Media Manager and/or Director of communications in the light of the main purpose of the job.
- 4. Attends regularly scheduled staff meetings, in-office presentations/debates to stay informed on important MSF topics.
Note: Applications will be received on a rolling basis.
