Job Description
JOB SUMMARY:
Reporting to the Executive Director, Global Communications and Media, this role is responsible for managing all communications work on behalf of CARE US in the Asia Region - helping to maximize global media coverage and communication opportunities and support accountability to key stakeholders by communicating the humanitarian situation and CARE’s emergency operations in the region. The person will work closely with the global communications team to ensure a solid pipeline of updates, content, media messages, and increased media exposure to CARE in Asia - effectivley being both a reporter and editor covering the region for CARE, and feeding the content pipeline for fundraising, brand-building, and social media.
RESPONSIBILITIES:
Media Relations:
- External Liaison and Communications Represent the CARE US Marketing and Comms Function in their Respective Region: Manage and coordinate the flow of information, strategies, editorial planning, and expert/voice identification and mobilization between the CARE US and Regional Country Offices.
- Support Global Crisis Management (Organizational/Humanitarian) Rapid Response: Act as part of the CARE US integrated crisis response process as key coordinator for Media Team with relevant Country Offices, including press management, talking points, etc.
- US Media Engagement Support: Act as key coordinator in respective region for incoming media requests from US/Global based outlets. Support the establishment, maintenance of CARE US relationships with key US regional-based media.
- Regional Media Engagement: Develop and execute a region-wide plan aimed at elevating CARE’s Share of Voice among key regional media, including pan-regional broadcasts and alternate media platforms.
- Capacity Building and Training: Support the development and execution of a unified approach to capability and a society building among CARE Regional Staff.
Content Gatherer
- Work regularly with each Country Office in the region to understand their programmatic work, compelling stories, uniqueness, context.
- Identify core activities that tell the story of CARE’s work in each country.
- Serve as interviewer, photographer, videographer, and writer when documenting CARE’s work, including with CARE staff, community leaders, government officials, and program participants.
- Be prepared and have a plan for each Country Office to act quickly in the event of a humanitarian crisis. Know who to call upon in each CO to quickly secure the things that CARE will need to respond from a Communications and Fundraising standpoint, including spokespersons, images, video, and photo captioning.
- Work with each Country Office to provide 1-2 locally sourced general interest story collections per country per year, complete with photos, video, and narrative that Members and other CARE offices can use to form compelling stories to be used in fundraising, brand-building, and social media.
- Serve as an advisor/liaison between Lead Members and Country Office staff when organizing Member-led content trips and/or commissions.
Crisis Communications
- Support Global Crisis Management (Organizational/Humanitarian) Rapid Response: Act as part of the CARE US integrated crisis response process as key coordinator for Media Team with relevant Country Offices, including press management, and talking points.
- Working with the Regional Management Team to ensure the Crisis Management Strategy is current and in place, and be available for any communications as needed.
- Support Country Offices in the generation of reactive quotes in case of a crisis event.
Country Office Support
- Capacity Building and Training: Support the development and execution of a unified approach to capability and society building among CARE Communication Focal points in the Region.
- Work with the COs to ensure good communications capacity and provide communications training, coaching, and mentoring as needed to CO focal points, and as needed to staff and management.
- When necessary, conduct field visits to COs to review and support the communications procedures and support COs in their needs or ascertain Communications requirements.
- Reviews any standard reporting and communications documents being used in each office and the Region to ensure compliance and standardization in each context.
- Be prepared and have a plan for each Country’s Office to act quickly in the event of a humanitarian crisis. Know who to call upon in each CO to quickly secure the things that CARE will need to respond from a Communications and Fundraising standpoint, including spokespersons, images, video, and photo captioning.
- Serves as a point of contact and initial escalation point for questions about policy, procedure, and requirements for CARE communications for the focal points and in each office and the Region.
- Support the COs in resourcing their CO communications focal points.
- Support the induction of new communication focal points.
- Identify and train spokespersons at the Country and Regional levels for Media engagements.
- Review, edit photos and videos along CARE Guidelines.
- Copyedit stories and reports from Country Offices.
Required Qualifications:
- Bachelor’s degree in a relevant field such as communications, political science, international relations, or journalism
- Work Experience: At least 12 years of relevant work experience. Proven experience with global and regional media is required.
- Languages: Oral and written fluency in English required.
- Self-motivated, proactive, independent worker, able to work well with a virtual team.
- Excellent communicator, able to manage high stress situations with calm and professionalism.
- Flexible and able to adapt through ambiguity
- Agile and adaptive
- Highly organized, efficient and results oriented, able to manage a fast pace of work.
- Creative and dynamic, contributing ideas and suggestions to the team
- Proven track record of writing and producing quality, compelling content that turns heads and motivates action.
- Understand and practice ethical storytelling in accordance with CARE guidelines.
- Understand and comply with CARE International’s Communications Handbook.
- Understand and use photo and video best practices. Be a CARE Images super user.
- Maintain excellent inter-office relationships
- Advanced ability to draft, refine, and oversee communication content, with expertise in conveying complex ideas in simple, relatable language for general audiences.
- Well-developed eye for design and skill in producing engaging multimedia outputs, complementing written materials.
- Proven history of delivering impactful outreach initiatives and campaigns in prior positions.
- Highly motivated and capable of taking initiative without direct supervision.
Preferred Qualifications:
- Experience as a photographer, videographer, or writer for the media is an added advantage.
- Experience working with Adobe Suite Software
- Experience prioritizing and executing multiple high-stakes communication tasks
- Experience working across time zones with global teams
- Experience in media monitoring
- Experience in capacity building and engagement with C-Suite executives
- Experience supporting multiple teams in different countries
