SCOPE OF WORK
Project: USAID Africa Trade and Investment (ATI) program
Position Title: Regional MAGIC Trade Show Consultant
Place of Performance: Nairobi, Kenya
Period of Performance: Date of Approval - August 31, 2024
Maximum Level of Effort (LOE): Short term technical assistance (STTA) - 100 days
The position is open to Kenyan citizens and permanent residents or those with valid work permits at the time of application.
Background
The USAID Africa Trade and Investment Activity aims to generate higher levels of export sales between Africa and the U.S. in line with the Prosper Africa objectives. One mechanism is through trade promotion activities via a fully integrated array of support services provided before, during, and after trade fair events such as the Sourcing at MAGIC exhibition.
The USAID Africa Trade and Investment Kenya and East Africa Mission seeks to support at least 30 Textile and apparel, home textile and leather goods sectors firms and engage short-term technical assistance (STTA) to coordinate efforts with ATI to recruit, screen, prepare firms to exhibit in-person at the Sourcing at Magic (MAGIC) Show, (https://www.sourcingatmagic.com) taking place between February 13-15, 2024, at the Las Vegas Convention Center, Las Vegas, United States.
Sourcing at MAGIC is one of the premier fashion tradeshows in the US and is held twice a year (February and August) in Las Vegas. The event showcases men’s, women’s and children’s apparel, footwear, accessories, and manufacturing resources from around the world. MAGIC brings together a global audience of over 32,000 retail buyers and 860 brands covering 60 countries, influencers, media, and leaders together under one roof. It is well attended by major competitors from Asian countries, such as China, shedding light where African suppliers should be and have a comparative advantage to enter and/or expand into the U.S. market.
Building on previous work and successes under the engagement at MAGIC in 2023, Prosper Africa and USAID Africa Trade and Investment activity will harness the trade shows to create a comprehensive database of verified buyers in the U.S. in the targeted sectors who can easily be accessed by high quality exporters across the African continent, enabling the firms to close deals with minimal support.
In order to assist USAID Africa Trade and Investment Kenya and East Africa Regional Buy-In activity effectively to create export trade linkages between US buyers and African exports, the Activity requires the services of a Regional MAGIC Trade Show Consultant. He/she will deliver these services from Kenya.
Position Overview and Objectives
The Regional MAGIC Trade Show Consultant will provide support to recruit, screen, prepare firms to exhibit in-person at the Sourcing at Magic (MAGIC) Show and follow-up on post show activities and reporting in collaboration with ATI as follows:
The Consultant will support and coordinate with ATI and Kenya and East Africa Regional Mission to identify, screen and select export ready and near export ready firms, prepare selected firms to exhibit in-person in advance oft MAGIC February 2024 trade show and follow-up with firms post the show.
KEY DUTIES AND RESPONSIBILITIES
The Regional Magic Trade Show Consultant will be required to:
Required
Desirable
Reporting
The Regional MAGIC Trade Show Consultant will report to the USAID Africa Trade and Investment Activity Regional Director working closely with the Trade Specialist.
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