4 takeaways from Ubuntu Pathways' rebranding

What should your organization consider when planning for a name change? Photo by: Patrick Perkins / Unsplash

MANILA — After years of deliberating on a name change, Ubuntu Education Fund has now rebranded itself as Ubuntu Pathways.

The shift, as Managing Director and Chief External Operations Officer Jordan Levy told Devex, was a long and painstaking process. But every step was essential, Levy said.

Here are the four key takeaways Levy shared from the experience.

1. Make a list of your key stakeholders and create buy-in

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About the author

  • Ravelo jennylei

    Jenny Lei Ravelo

    Jenny Lei Ravelo is a Devex Senior Reporter based in Manila. She covers global health, with a particular focus on the World Health Organization, and other development and humanitarian aid trends in Asia Pacific. Prior to Devex, she wrote for ABS-CBN, one of the largest broadcasting networks in the Philippines, and was a copy editor for various international scientific journals. She received her journalism degree from the University of Santo Tomas.