5 skills to be a well-rounded social marketer

Changing human behavior is a complex process, and social marketers working to influence people’s actions on health or social issues must possess a wide array of skills. What's the winning combination? Social marketing expert Nedra Weinreich shares her tips in this guest blog post.

About the author

  • Nedra Weinreich

    Nedra has over 25 years of experience helping nonprofits and public agencies create positive change on health and social issues. She is the author of the book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" and has trained thousands of professionals through Social Marketing University and other workshops. She is president of Weinreich Communications and is on faculty at the UCLA Fielding School of Public Health.