A man checks Twitter on his phone. How can you use Twitter to your advantage? Photo by: Maryland GovPics / CC BY

Twitter has become a valuable communication tool for development professionals and nonprofit organizations. Aid workers can raise the profile of an issue through the platform or engage with influential people like power couple and philanthropists @BillGates and @melindagates.

But there are even more uses for it, according to Social Media for Nonprofits CEO @ritusharma1. She’s seen organizations use the online social networking service to do everything from pressure lawmakers to abolish the death penalty in some U.S. states to call out a heart association to correct inaccuracies in its video.

“There are many people who are using [Twitter] effectively, and most often when I hear someone complain about Twitter’s efficacy I find that they are not familiar with it and are not following some best practices. It is more a human error or training issue than a challenge of the platform itself,” Sharma told Devex.

Here’s a few ways to use Twitter to your advantage:

This article is for Devex Members
For full access to the content of the article sign in or join Devex.

About the author

Jenny lei ravelo 400x400
Jenny Lei Ravelo@JennyLeiRavelo

Jenny Lei Ravelo is a Devex senior reporter based in Manila. Since 2011, she has covered a wide range of development and humanitarian aid issues, from leadership and policy changes at DfID to the logistical and security impediments faced by international and local aid responders in disaster-prone and conflict-affected countries in Africa and Asia. Her interests include global health and the analysis of aid challenges and trends in sub-Saharan Africa.

Join the Discussion