Is big data really the “next big thing”?
Google Trends, which measures the popularity of search terms, shows a continued explosion in the graph for “big data” searches in the past three years. The term has increasingly cropped up in discussions between development professionals as well.
But what is it, really? And how can it help identify and solve problems in the global development industry?
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About the author
Bill Hinchbergerhinchberger
Bill Hinchberger is a global communications professional and educator. He studied at Berkeley and has taught at the Sorbonne. Based mostly in Paris, he spends quality time in Brazil and the United States, and works extensively in Africa and Latin America. He has served as an international correspondent for The Financial Times, Business Week, ARTnews, Variety, and others. One current focus of his work is content creation for foundations, NGOs and other organizations, especially those working on issues related to international affairs, the environment and development. He also runs training programs for professional journalists, notably in Africa, and is an associate of Rain Barrel Communications, a leading consultancy for social justice projects.
