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    A human-centered approach to design for development

    While this approach should be the basis of any effective strategy in an industry with the stated aim of improving lives around the world, some global development organizations tend to forget the importance of taking the perspectives of the people they serve into account. They can learn from groups such as PSI that are leveraging design thinking within their own organizational structure in order to determine the way that same process can have an impact in the field.

    By Catherine Cheney // 11 April 2016

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    Designers from California and development professionals from Tanzania wore T-shirts reading “Kuwa Mjanja,” Swahili for “be smart,” as they presented a movement that starts with girls at menses and continues with them to marriage. They pointed to their Kuwa Mjanja pads, condoms, and birth control packs, and screened a video of their conversations on the streets with the people at the center of the project design: the girls themselves.

     “A conversation outlives a product. It outlives an intervention. It outlives all of us,” said Rena Greifinger, who focuses on youth-friendly sexual and reproductive health services, in her Kuwa Mjanja shirt.

    This “design immersion,” hosted by Population Services International in Dar es Salaam, focused on the question: “How might we inspire medical professionals to be more willing, even excited, to provide contraceptive services to unmarried girls?”

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    About the author

    • Catherine Cheney

      Catherine Cheneycatherinecheney

      Catherine Cheney is the Senior Editor for Special Coverage at Devex. She leads the editorial vision of Devex’s news events and editorial coverage of key moments on the global development calendar. Catherine joined Devex as a reporter, focusing on technology and innovation in making progress on the Sustainable Development Goals. Prior to joining Devex, Catherine earned her bachelor’s and master’s degrees from Yale University, and worked as a web producer for POLITICO, a reporter for World Politics Review, and special projects editor at NationSwell. She has reported domestically and internationally for outlets including The Atlantic and the Washington Post. Catherine also works for the Solutions Journalism Network, a non profit organization that supports journalists and news organizations to report on responses to problems.

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