• News
    • Latest news
    • News search
    • Health
    • Finance
    • Food
    • Career news
    • Content series
    • Try Devex Pro
  • Jobs
    • Job search
    • Post a job
    • Employer search
    • CV Writing
    • Upcoming career events
    • Try Career Account
  • Funding
    • Funding search
    • Funding news
  • Talent
    • Candidate search
    • Devex Talent Solutions
  • Events
    • Upcoming and past events
    • Partner on an event
  • Post a job
  • About
      • About us
      • Membership
      • Newsletters
      • Advertising partnerships
      • Devex Talent Solutions
      • Contact us
Join DevexSign in
Join DevexSign in

News

  • Latest news
  • News search
  • Health
  • Finance
  • Food
  • Career news
  • Content series
  • Try Devex Pro

Jobs

  • Job search
  • Post a job
  • Employer search
  • CV Writing
  • Upcoming career events
  • Try Career Account

Funding

  • Funding search
  • Funding news

Talent

  • Candidate search
  • Devex Talent Solutions

Events

  • Upcoming and past events
  • Partner on an event
Post a job

About

  • About us
  • Membership
  • Newsletters
  • Advertising partnerships
  • Devex Talent Solutions
  • Contact us
  • My Devex
  • Update my profile % complete
  • Account & privacy settings
  • My saved jobs
  • Manage newsletters
  • Support
  • Sign out
Latest newsNews searchHealthFinanceFoodCareer newsContent seriesTry Devex Pro
    • Career
    • Recruiting Matters

    A tangled web: Recruitment and branding

    Consumers often research a brand before making a purchase. The same goes for the job search. Development organizations can be sure that if they aren't managing their brand, someone else is writing the story for them.

    By Kelli Rogers // 08 April 2014

    Today, consumers research the brand for every item they buy or restaurant they visit. The effort to buy a book can lead to a flurry of Amazon reviews, and no trip can be planned without consulting the millions of opinions available on TripAdvisor.

    So if someone is taking 20 minutes to look up reviews for lint rollers, for example, “you can be sure that if they have the opportunity to look at reviews for jobs, they’re going to do it,” said Alison Hadden, director of product marketing for Glassdoor, an online career community that holds a growing database of 6 million company reviews CEO approval ratings, salary reports and interview reviews.

    Hadden presented on how to build an employer brand that “attracts rockstars” at the 2014 Recruiting Trends conference outside of Washington, D.C. last Thursday.  

    This article is free to read - just register or sign in

    Access news, newsletters, events and more.

    Join usSign in
    • Careers & Education
    Printing articles to share with others is a breach of our terms and conditions and copyright policy. Please use the sharing options on the left side of the article. Devex Pro members may share up to 10 articles per month using the Pro share tool ( ).

    About the author

    • Kelli Rogers

      Kelli Rogers@kellierin

      Kelli Rogers has worked as an Associate Editor and Southeast Asia Correspondent for Devex, with a particular focus on gender. Prior to that, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has reported from more than 20 countries.

    Search for articles

    Related Stories

    Devex Career HubDevex Career Hub: 3 tips for using AI in your 2025 job hunt

    Devex Career Hub: 3 tips for using AI in your 2025 job hunt

    Devex Career EventHow development consultants can stay competitive in a crowded market

    How development consultants can stay competitive in a crowded market

    Devex Career HubDevex Career Hub: The top paths forward for former USAID staff

    Devex Career Hub: The top paths forward for former USAID staff

    Artificial intelligenceAI in development recruitment: Time-saver or barrier to inclusion?

    AI in development recruitment: Time-saver or barrier to inclusion?

    Most Read

    • 1
      How low-emissions livestock are transforming dairy farming in Africa
    • 2
      Opinion: Mobile credit, savings, and insurance can drive financial health
    • 3
      Opinion: India’s bold leadership in turning the tide for TB
    • 4
      WHO names new directors in ongoing restructure
    • 5
      State Department employees in anxious limbo over massive staff cuts
    • News
    • Jobs
    • Funding
    • Talent
    • Events

    Devex is the media platform for the global development community.

    A social enterprise, we connect and inform over 1.3 million development, health, humanitarian, and sustainability professionals through news, business intelligence, and funding & career opportunities so you can do more good for more people. We invite you to join us.

    • About us
    • Membership
    • Newsletters
    • Advertising partnerships
    • Devex Talent Solutions
    • Post a job
    • Careers at Devex
    • Contact us
    © Copyright 2000 - 2025 Devex|User Agreement|Privacy Statement