A tangled web: Recruitment and branding

Recruiters and job seekers mingle at the 2014 DC Career Fair. Photo by: Jeff Mauritzen/Devex

Today, consumers research the brand for every item they buy or restaurant they visit. The effort to buy a book can lead to a flurry of Amazon reviews, and no trip can be planned without consulting the millions of opinions available on TripAdvisor.

So if someone is taking 20 minutes to look up reviews for lint rollers, for example, “you can be sure that if they have the opportunity to look at reviews for jobs, they’re going to do it,” said Alison Hadden, director of product marketing for Glassdoor, an online career community that holds a growing database of 6 million company reviews CEO approval ratings, salary reports and interview reviews.

Hadden presented on how to build an employer brand that “attracts rockstars” at the 2014 Recruiting Trends conference outside of Washington, D.C. last Thursday.  

The biggest takeaway? If you don’t manage your employer brand, someone else will write the story for you.

This article is for Devex Members

For full access to the content of the article sign in or join Devex.

About the author

  • Rogers kelli cropped

    Kelli Rogers

    Kelli Rogers is a global development reporter for Devex. Based in Bangkok, she covers disaster and crisis response, innovation, women’s rights, and development trends throughout Asia. Prior to her current post, she covered leadership, careers, and the USAID implementer community from Washington, D.C. Previously, she reported on social and environmental issues from Nairobi, Kenya. Kelli holds a bachelor’s degree in journalism from the University of Missouri, and has since reported from more than 20 countries.