The UN refugee agency on Feb. 16 launched a major campaign in Austria to debunk myths about asylum seekers, using billboards, postcards and the internet as well as radio and TV spots. Leaving everything behind and fleeing from violence is hard to imagine in Austria - and therefore difficult to understand. This is the starting point of the awareness campaign, entitled "Match," created for UNHCR by the Reichl & Partner advertising agency. For television and screen distribution, a 25-second spot explains what flight from persecution means and shows that asylum is very often another word for survival. (UNHCR)
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