Misha Kay is the head of the Global Observatory for eHealth, launched by the World Health Organization in 2005 to monitor, analyze and report trends in the adoption of information and communication technologies for health. Over the past 10 years the GOe has conducted three global surveys and published numerous thematic and global reports. Prior to WHO, Misha was the director of electronic publishing at the Open Society Institute, Budapest, where he introduced a special program to support NGOs using the internet to promote open society in countries in transition.