Bing Zhao is the director and global coordinator of Purchase for Progress (P4P) at the World Food Programme. He has extensive experience in promoting the role of agricultural development in support of food security, rural livelihoods and South-South cooperation for sustainable agriculture, from his previous capacities as head of the Centre for Sustainable Agricultural Mechanism of UNESCAP and as the deputy director-general of the Chinese Agricultural Ministry’s Centre for International Cooperation and Service. Mr. Zhao holds a Ph.D. in economics and law with a specialization on consumers and markets.