Christine Dickason is on the communications team at the Global Development Incubator, where she works with social entrepreneurs to build their brand, including social media, from the ground up. Before joining GDI, Christine managed social media and digital assets at the Center for American Progress Action Fund. She also served as the deputy director of correspondence for First Lady Michelle Obama.
A close look at how some global development organizations have tapped into social media to advance their causes shows that ignoring it may mean missing out on making a greater impact. Here's why.