Alan McClay was appointed CEO of Better Cotton in September 2015 and serves on the board of the International Cotton Association. Before that, he worked as a consultant advising firms and trade bodies on not-for-profit strategy and management and on sustainable sourcing policies and standards. He was previously CEO of CIES – the Food Business Forum, an international platform for food retail businesses which has since merged with brand associations to become the Consumer Goods Forum.
If agriculture is to transition onto a planet-friendly footing, climate-positive farming must be shown to pay — for all farmers and not just a few, writes Alan McClay, CEO at Better Cotton in this opinion piece.
