Ezequiel Reficco

Ezequiel Reficco

Ezequiel Reficco, PhD, is a professor of strategy at the Universidad de Los Andes School of Management in Colombia. His research and consulting is focused on social entrepreneurship and on inclusive business models that target the base of the pyramid.

Latest Articles

6 reasons companies fail to reach the bottom of the pyramid

6 reasons companies fail to reach the bottom of the pyramid

over 12 years ago // Contributor: Ezequiel Reficco

Technological know-how. Managerial sophistication. Financial muscle. Large multinationals seem to have everything it takes to integrate the world’s poorest into the global economy. So why aren’t more companies doing it? Devex Impact guest writer Ezequiel Reficco shares the surprising answers.