Nick Martin is the deputy CEO for the Fred Hollows Foundation, an international NGO working to end avoidable blindness and vision loss worldwide. He has worked extensively across government, the not-for-profit sector, international development, and public campaigning for 15 years. He is based in Sydney, Australia.
Why are awareness campaigns so vital to tackling poor vision? Essilor and the Fred Hollows Foundation share their insights and experiences of raising awareness of this issue in base of pyramid communities and why it is so important in any public health program.