Tirumala Santra Mandal is a research and communication analyst at iKure. With a doctorate degree in corporate communication from IIT Kharagpur, she has worked in diverse fields of communications such as lie detection, multimedia communication, communicative English. She started her career as an editor at Franchise India and co-authored various publications in refereed and business journals at national and international levels.
Despite various service delivery initiatives, health needs of rural residents are not adequately served. With the increasing focus on delivering quality care at the grass-roots level, it's imperative to take a closer look at the various contextual factors that determines the outcome of effective service delivery model, write iKure's Sujay Santra and Tirumala Santra Mandal in this guest column.