French first lady and Global Fund Ambassador Carla Bruni-Sarkozy is on the front lines of the Global Fund to Fight AIDS, Tuberculosis and Malaria’s new digital media campaign called Born HIV Free.
The initiative intends to mobilize public support to ensure that no child is born with HIV by 2015. Through social networking and multimedia tools, the multilingual campaign aims to gather signatures to push governments to help raise USD20 billion for the Global Fund’s AIDS programs in the next three years. The campaign is supported by 100 media organizations.
The French first lady, who is a professional musician and singer, collaborated with world-class talents such as Bono, Amy Winehouse and Julien Civange, while the Global Fund is partnering with companies including Google, JC Decaux, Jean-Paul Gaultier, MSN, Orange, Tiffany & Co. and YouTube for the campaign.
About 430,000 babies every year or 1,000 babies every day are born HIV-positive in developing countries. HIV is passed on from the mother to her infant during pregnancy, child labor and delivery, or by breast-feeding.